Standard No.:	SB/T 10469-2013
English Name:	Electronic commerce operating specification
Chinese Name:	电子商务商品营销运营规范
Chinese Classification:	A10    Commerce, Trade and Contract
Professional Classification:	SB    Professional Standard - Commercial
ICS Classification:	35.240.60 35.240.60    IT applications in transport and trade 35.240.60
Issued by:	MOFCOM
Issued on:	2013-06-14
Implemented on:	2013-12-1
Status:	valid
Language:	English
File Format:	PDF
Word Count:	10000 words
Price(USD):	300.00
Delivery:	via email in 1~5 business day

本标准规定了有形商品的电子商务营销运营规范的术语和定义、平台服务商服务经营和保障要求、销售商经营要求、消费者信息和利益保护要求。
本标准适用于利用互联网(含移动互联网)进行网上有形商品经营的企业。
本标准不适用于企业通过目录销售、电话购物、电视购物等渠道进行的商品营销活动。