Standard No.:	GB/T 31232.2-2025
English Name:	E-commerce statistical indicator system—Part 2:Online marketing
Chinese Name:	电子商务统计指标体系 第2部分：在线营销
Chinese Classification:	A10    Commerce, Trade and Contract
Professional Classification:	GB    National Standard
ICS Classification:	35.240.60 35.240.60    IT applications in transport and trade 35.240.60
Source Content Issued by:	SAMR; SAC
Issued on:	2025-08-29
Implemented on:	2025-12-1
Status:	valid
Superseding:	GB/T 31232.2-2014 E-commerce statistical indicator system. Part 2:Online marketing
Target Language:	English
File Format:	PDF
Word Count:	10500 words
Translation Price(USD):	315.0
Delivery:	via email in 1~5 business day

本文件规定了电子商务统计指标中在线营销统计指标的分类与框架、指标描述及其内容、统计维度，描述了统计指标扩展方法。
本文件适用于电子商务运营、管理和研究开发过程中电子商务的营销信息统计和评估预测。